I must tell you, even at wine events I get a lot of surprise when I announce that I am the owner and winemaker of Turiya Wines. Perhaps it is my staggeringly youthful appearance ;) (credit to drinking red wine of course), or that I am a single mother. Who knows? I have a sneaking feeling that I am not the typical image that has played over in the mind's eye of the wine drinking crowd: I do not come from money, no, my family was never in the business - except on the migrant farm-working side of it, and before I was 25, I didn't like wine. The truth is much simpler. I had a glass that I fell in love with and for me, love is a big deal.
This story is often inspiring. We can all relate to love right? But I want to be honest - love doesn't pay the bills. Building a winery (or any business) is a lot of work, it is very expensive and can be a frightening to pull the trigger on. It is highly competitive but also highly rewarding. I believe most winery owners are wine drinkers first and I've been approached by several of my inspired fans to help them get into the industry.
I'm excited to tell these fans that there is now a book that covers some of the most vital questions if you are truly considering starting up a winery. Turiya Wines is featured in the newly released book called The Winemakers Primer which is now sold on Amazon. The book is a straightforward, Q and A format, asking a variety of winery owners how they got into the business and the variety business models including the thoughts behind them. I encourage anyone who is considering jumping into the business to grab a copy of this book.
Happy reading ~
Turiya Wines - Owner and Winemaker